Packaging

Unique labels, packaging design adorn Dew and Fritos this summer

Mountain Dew's DEWnited bottle — Fritos bags that ask buyers to support a military nonprofit and Mountain Dew’s limited edition DEWnited bottle artwork

*Photos courtesy of PepsiCo, Frito-Lay North America*

PepsiCo has a couple of the more interesting special summer packages that we’ve seen. Mountain Dew bottles feature 50 unique labels with artwork to represent each of the 50 states. Fans who collect all 50 can win a $100 prepaid gift card. And Fritos is producing 22 million bags of the corn chips with a patriotic design to honor people in the military. The number of bags represents the total number of people in the American military throughout history and today. Fritos teams with Carry The Load, donating $100,000 to the nonprofit that finds meaningful ways to celebrate military service.

For more information, visit www.dewnited.com, www.fritolay.com.

KEYWORDS: labeling packaging design

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Rose Shilling is a previous managing editor of Food Engineering Magazine. She wrote feature stories on a variety of topics and tracked the food packaging industry. A journalist with an editing background at news services and newspapers, she also has driven editorial projects in health care and higher education.