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Latest headlines

Hostess enters frozen aisle with launch of fried Twinkies

By Jeremy Gerrard

You no longer have to wait until the state fair rolls into town to grab one of America’s favorite fabled indulgences: the deep fried Twinkie. Hostess Brands announced it is rolling out a battered and deep fried version of its iconic cream-filled sponge cake for consumers to heat up at home. The product launches nationwide later this year and is the company’s first foray into the frozen food aisle.

The pre-packed deep-fried Twinkies are dipped in funnel cake batter and flash fried before they’re frozen, and can be heated up in a toaster oven or regular oven in just minutes. The product comes in two flavors: Classic and Chocolate.

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