One of the biggest forms of transparency that consumers want is a look inside a company’s sustainability efforts. Previously, packaging companies relied on retailers and brands to deliver messaging about waste, recycling and circularity. But now, under pressure from NGOs and other groups to reduce waste, the packaging industry is having to address consumers directly.
Consumers are demanding more and more to know exactly what is in the foods they are eating. To evolve with this trend, Mondelēz International has just launched a new app that gives consumers quick access to this information and was one of the first companies to sign on to the SmartLabel initiative with the Grocery Manufacturers Association (GMA) following its initial launch.