How U.S. Grocery Shoppers Are Navigating The Hybrid Marketplace

Shoppers have developed new habits after embracing hybrid options. Photo courtesy of FMI and Hartman Group

The Food Industry Association (FMI) has released its third report in a six-part U.S. Grocery Shopper Trends 2022 series conducted in partnership with The Hartman Group. Titled “Navigating A Hybrid World,” the report finds that the expanding food retail marketplace has prompted new habits for shoppers who have embraced hybrid options and integrated them into their routines. As the research notes, in 2015, only 7% of shoppers reported ordering groceries online within the previous 30 days. By 2022, half of online food shoppers said they shop online every two weeks or more.

Research shows that digital shoppers are drawn to the online marketplace for its convenience and value. Being able to see the total cost of their virtual shopping cart before checking out gives them more control and the opportunity to eliminate unnecessary purchases and stay within their budgets. Additionally, 62% of online-reliant shoppers believe online shopping saves more time than in-person shopping, while 40% say online is better than in-person at helping them discover new products.

You must login or register in order to post a comment.

In order to understand what factors are shaping the industry today and what obstacles operators faced in 2022, this annual report card surveyed processors about a wide range of today’s industry topics.

Join Hixson Architecture & Engineering for our 25th Food Plant of the Future webinar, “Capital Project Delivery Amid Supply Chain Challenges,” which will take an in-depth look at the complexities of project delivery in this era of supply chain disruption.