The Hershey Company has entered into a definitive agreement to acquire LesserEvil. The addition of LesserEvil will expand Hershey’s snacking portfolio across its confection brands, such as Hershey’s, Reese’s and Jolly Ranchers, and salty snack brands, including SkinnyPop, Dot’s Homestyle Pretzels and Pirate’s Booty.
“Investing in LesserEvil brings a multi-category, better-for-you snacks platform to extend our offerings into new categories and forms, reaching new consumers in more eating occasions,” says Michele Buck, The Hershey Company president and chief executive officer. “This high-growth brand not only complements our beloved confection and salty snack brands, but also brings additional manufacturing capabilities and capacity to meet growing consumer and retailer needs.”