Sunbelt Bakery's refreshed packaging will roll out across its full product assortment, including Chewy Granola Bars, Soft Baked Bars and seasonal offerings.
While delivering a familiar format, Nutri-Grain Crunchy offers a convenient, mess-free bite and checks a range of nutrition boxes, including fiber, whole grains, peanut-free and non-GMO.
Hershey says this acquisition expands the variety of snacking choices it can offer consumers, adding a high-growth brand that complements the company's existing portfolio and brings additional manufacturing capacity.
Colorado-based Fresca Foods co-manufactures for leading U.S. and international brands, operating across five key categories: snack bars, granola, breakfast cereals, crackers and cookies.
As of Nov. 4, the company terminated more than 420 employees at its manufacturing facility on Silver Star Road, according to Florida’s WARN Act notice website.
The move, which rolls manufacturing into the company’s facilities in Fairfield, California and Senatobia, Mississippi, allows Calbee to keep up with consumer demand while strengthening its domestic presence and capabilities.