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New Retail Products

Snack Foods

Reese’s Releases Filled Pretzels

Reese's Filled Pretzels

Image courtesy of The Hershey Company.

April 10, 2025

Reese’s recently introduced a snacking sensation, Filled Pretzels — a crunchy, peanut butter-packed combo.

Picture the center of a Reese’s nestled inside a pretzel — a combination that balances salty and sweet. The secret to this treat? A thick and creamy peanut butter filling that delivers Reese’s taste.

“We know our fans are always on the hunt for new ways to get their Reese’s peanut butter fix and, trust us, this one’s a total game-changer,” says Natalie Perera, director of salty snacks at The Hershey Company. “Crunchy, creamy, sweet (and) salty — it’s like the snack universe finally got it right. One bite and you’ll get it.”

Whether it’s game day, movie night or a 3 p.m. snack attack, Reese’s Filled Pretzels are a snack satisfaction. The best part? Reese’s Filled Pretzels are now rolling out nationwide in three sizes: 5-oz. bags (for snacking when you’re on the move), 9-oz. pouches (the right size for me-time and a snack break) and 18-oz. jars (big enough to share).

Look for Reese’s Filled Pretzels at your favorite snack spot and grab a bag, pouch or jar before they’re gone.

KEYWORDS: candy snacks

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