Consumers prefer Lift 'n' Peel liners
Study shoppers would take into account a product’s seal if an easier-to-remove option were featured on the labeling.
It turns out consumers really do have trouble removing those little seals on top of things like ketchup bottles. A new study has shown that shoppers would actually take into account a product’s seal if an easier-to-remove option were featured on the product labeling. And, specifically, more than a third of consumers say they would switch from their usual products to a brand that used Selig’s Lift ‘n’ Peel range of induction seals, if given the choice.
Research participants were given four different containers—two with Lift ‘n’ Peel liners featuring a pull-up tab and two with standard liners. They were then asked to list their biggest packaging concerns, which amounted to five characteristics: safety, freshness, leak prevention, convenience and simple opening. Respondents preferred the Lift ‘n’ Peel option overall and in each of the five categories noted as the most important in packaging.
In particular, convenience and ease of removal were the most attractive features of the Lift ‘n’ Peel liners over traditional alternatives, and 95 percent of participants who preferred the Lift ‘n’ Peel said they would find it especially useful if marketers indicated on exterior labels that their products incorporate Lift ‘n’ Peel liners.
The Lift ‘n’ Peel range features an ergonomic tab that ensures easy opening for all consumers, even those with limited dexterity. The liners have been specifically engineered to provide a strong hermetic seal for maximum leak prevention and package integrity for both wet and dry products. Furthermore, they can be printed with a custom logo or design for brand differentiation and require no additional processing or equipment beyond standard induction sealing machinery to include in packaging.
“Our Lift ‘n’ Peel induction seal liners are constantly evolving, but what they consistently provide is a guard against moisture and oxygen for optimum freshness and extended shelf life, while ensuring complete producer and consumer confidence that what is inside the container will not leak out and has been protected against malicious tampering,” says Darren Dodd, marketing and service director at Selig.
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