Packaging

Larger shatterproof jars perfect for eCommerce

Van der Kroon Food Products B.V. has launched pickled vegetables in 500 ml Thermic Ultra jars.

Leading Dutch pickled vegetable processor Van der Kroon Food Products B.V. has become the first company to market with the recently-launched 500 ml multilayer Thermic Ultra jar from RPC Kutenholz.

The blow moulded polypropylene jars are filled with gherkins, silver onions and piccalilli and sold under the Kroon brand in delicatessen stores. The shatterproof jars are perfect for a growing direct-to-consumer eCommerce market.

RPC Kutenholz has been supplying Van der Kroon with multilayer jars for many years, but until now the large sizes have been targeted for foodservice applications.

“We now want to transfer into the consumer side the same good experience we have enjoyed for many years with our jars in the catering sector,” explains Dennis van der Kroon, Director of VDK, adding that he believes that the advantages of lighter weight, product safety, re-closability and high resistance to breakage will all help to convince the retail market and end-users.

For more information: rpc-promens.com

KEYWORDS: e-commerce

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Crystal Lindell has more than 10 years of journalism experience, and worked primarily at daily newspapers before joining BNP Media 2010. Before joining Food Engineering as the Managing Editor, she was the managing editor of a sister publication, Candy Industry Magazine, where she learned first-hand the joys of eating chocolate for breakfast. Lindell holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University.