The ready-to-drink cooler is made in collaboration with MTV Entertainment Group and Paramount Consumer Products and plays off MTV's Jersey Shore. The tropical punch is juiced up with premium neutral-spirit vodka and is lightly carbonated, gluten-free, has 4g of sugar and120 calories per 355 ml slim can with 5 alc./vol. Slim cans of Juicy Shore Vodka Soda are targeted to hit shelves beginning this week.