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Beer/Wine/Spirits

Boulevard Brewing Co. Launches Quirk Hard Tea in Four Flavors

Boulevard Brewing Co. Quirk Hard Tea

Image courtesy of Boulevard Brewing Co.

February 6, 2025

Boulevard is adding to its Quirk lineup with Quirk Hard Tea.

While many hard tea products are brewed with black tea, Quirk Hard Tea is infused with green tea, cane sugar and real fruit juice, with 100 calories per can and a 4% ABV.

Quirk Hard Tea will be available year-round in The Tea Mix Pack, which features three cans each of four flavors: Lemonade Tea, Raspberry Tea, Peach Tea and Pomegranate Tea. The Lemonade Tea flavor will also be available in a 12-pack of 12-oz. cans, 19.2-oz. can and on draft. Each flavor offers aromas of green tea, a squeeze of citrus, real juices and low carbonation. The beverages are also gluten-free.

“The enthusiasm we’ve seen for Quirk Hard Seltzer since it launched in 2020 has been really special,” says Ali Bush, VP of marketing for Boulevard. “We know Quirk fans trust us to deliver delicious, exciting flavor and quality they can expect from Boulevard. We’re bringing that same innovative spirit to hard tea that may be different from what you’ve tried before. With floral and fresh notes from green tea, a subtle sweetness from 6 grams of cane sugar per can and a near-imperceptible level of carbonation, it’s something brand-new from Quirk but also features the craft quality and bold juice flavor you’ve come to know and love.”

Quirk Hard Tea began hitting shelves in the Kansas City region on Feb. 3, with markets across the Midwest following shortly after.

KEYWORDS: alcoholic beverage product launches tea

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