Food Engineering logo
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • TOPICS
  • EXCLUSIVES
  • MEDIA
  • FOOD MASTER
  • EVENTS
  • RESOURCES
  • EMAGAZINE
  • SIGN UP!
cart
facebook twitter linkedin youtube
  • NEWS
  • Latest Headlines
  • Manufacturing News
  • People & Industry News
  • Plant Openings
  • Recalls
  • Regulatory Watch
  • Supplier News
  • PRODUCTS
  • New Plant Products
  • New Retail Products
  • TOPICS
  • Alternative Protein
  • Automation
  • Cannabis
  • Cleaning | Sanitation
  • Fabulous Food Plants
  • Food Safety
  • Maintenance Strategies
  • OEE
  • Packaging
  • Sustainability
  • More
  • EXCLUSIVES
  • Plant Construction Survey
  • Plant of the Year
  • Sustainable Plant of the Year
  • State of Food Manufacturing
  • Top 100 Food & Beverage Companies
  • MEDIA
  • Podcasts
  • Videos
  • Webinars
  • White Papers
  • EVENTS
  • Food Automation & Manufacturing Symposium and Expo
  • Industry Events
  • RESOURCES
  • eNewsletter
  • Custom Content & Marketing Services
  • FE Store
  • Government Links
  • Industry Associations
  • Market Research
  • Classified Ads
  • EMAGAZINE
  • eMagazine
  • Archive Issue
  • Advertise
Food Engineering logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Food Engineering logo
  • NEWS
    • Latest Headlines
    • Manufacturing News
    • People & Industry News
    • Plant Openings
    • Recalls
    • Regulatory Watch
    • Supplier News
  • PRODUCTS
    • New Plant Products
    • New Retail Products
  • TOPICS
    • Alternative Protein
    • Automation
    • Cannabis
    • Cleaning | Sanitation
    • Fabulous Food Plants
    • Food Safety
    • Maintenance Strategies
    • OEE
    • Packaging
    • Sustainability
    • More
  • EXCLUSIVES
    • Plant Construction Survey
    • Plant of the Year
    • Sustainable Plant of the Year
    • State of Food Manufacturing
    • Top 100 Food & Beverage Companies
  • MEDIA
    • Podcasts
    • Videos
    • Webinars
    • White Papers
  • FOOD MASTER
  • EVENTS
    • Food Automation & Manufacturing Symposium and Expo
    • Industry Events
  • RESOURCES
    • eNewsletter
    • Custom Content & Marketing Services
    • FE Store
    • Government Links
    • Industry Associations
    • Market Research
    • Classified Ads
  • EMAGAZINE
    • eMagazine
    • Archive Issue
    • Advertise
  • SIGN UP!
Packaging

Labeling’s new normal

Labeling considerations have become a necessity after recent supply chain demands

By Kristen Kazarian
Consumers are looking for specifics on labels

Consumers are looking for specifics on labels. Forget those, and the system you use won’t matter to your ROI and shopper loyalty. Photo courtesy of Getty Images/monkeybusinessimages

May 12, 2022

Labels—the space where information about a brand, nutritional information, certifications, bar code, the product’s story and more is shared with consumers. With hundreds of SKUs on products, labels need to stand out. Labels can bring results with marketing and promotions tied to them. It tends to be the best way to encourage potential buyers and build trust on the product to purchase it. 

So what should manufacturers and brands look for to help them sell their product and build trust with consumers in addition to making sure the process runs smoothly? Following are labeling solutions to offer some guidance.


Space in the cloud

During the pandemic, every step of the supply chain came into the spotlight and labeling was viewed as a vital role. As a result, cloud-based labeling solutions were on the radar of organizations that needed to shift production and accommodate a remote workforce.

Many companies are now incorporating the cloud for this step in packaging, which allows for improved scalability, configurability, standardization and reliability. Cloud is becoming a mainstay for labeling solutions, reveals the annual Top Trends survey by Loftware, the largest global software company specializing in Enterprise Labeling and Artwork Management solutions. The survey was based on nearly 1,000 professionals from organizations across all industries and 55 countries.


Supply Chain
Many companies cannot afford to overlook technology to streamline their labeling initiatives. Photo courtesy of Loftware

Almost three quarters (73%) of companies believe the cloud will be the preferred method for labeling applications within the next three years, according to Loftware. This compares to just 50% of respondents reporting their company’s likelihood of adopting a cloud-based solution one year ago. Here are the resulting labeling trends from that survey:

Cloud-based labeling

Labeling has steadily moved into the cloud over the last 10 years, with the cloud now reigning as the mainstay when it comes to software delivery. Labeling has taken on an increasingly important role as companies recognize the direct connection between labeling and supply chain health.

Now, businesses are reaping the results of their cloud-first strategies in the form of removing IT burden, offering continuous uptime and availability, making label changes faster, automating workflows, eliminating errors, and offering financial predictability. 

The pandemic and the shifting marketplace have forced companies to think differently about the Cloud. This has been due to scarcity of IT resources, difficulty in hiring and new hybrid remote working models along with subsequent supply chain and business disruptions. These shifts have resulted in an accelerated move to the Cloud across the broader business landscape.

With the cloud, companies can better serve their customers by working remotely and securely at a reduced cost while also creating the opportunity to earn recurring revenue.

Labeling unifies coding & marking

Printing at the plant and production level is a core focus for many businesses today. Although, many companies still do not have software to control the print process for coding and marking devices, which are used to enable direct application on all types of substrates, from a bag of chips to a bottle of water to cardboard box. This is why companies are beginning to think more broadly about their labeling and how to automate printing across production lines irrespective of brand or technology.

Labeling customers not only want orders faster than ever, but those orders must also be accurate, personalized and customized to specific needs. And, evolution of the market has resulted in a demand for more products, shorter production runs, faster turnaround and increased customer requirements. It doesn’t stop there, with demand to print on anything from a smooth card to a flexible or hard plastic, to a curved surface, to a board or even wood. 

Coding and marking can offer savings, eliminating the cost of labels and pre-printed inventory. It also can help companies manufacture and package goods with a higher level of authenticity. Businesses are looking for a modern solution with intuitive user interfaces where they can control every print device no matter what the requirements. They want one user experience for designing and printing across production lines, warehouses, suppliers and distribution—all the way across the supply chain.


scanning a label
Simply scanning a label enables companies to obtain vast amounts of information about the product and its journey through the supply chain. Photo courtesy of Loftware

Labeling holds a key to business growth

One thing that has become clear this past year is that companies must be thinking about labeling in step with supply chain strategy. Labeling is no longer a tactical necessity but rather an enabler for business and supply chain operations. Using a cloud-based solution, companies can make a measurable difference and realize significant ROI, which can meet their full scope of labeling and packaging artwork requirements. 

This type of solution eliminates multiple steps and redundancies and enables companies to bring product to market quickly, efficiently and more competitively. This streamlined approach enables companies to address common requirements, as well as a host of content and labeling challenges while reducing overlap and costs. When companies deploy a single, more holistic approach, they can centrally source and manage content, label formats, approval processes and workflows. This guarantees accuracy and consistency, mitigates risk, increases agility, optimizes costs and enables global expansion. This of course has become even more important as companies look to launch and move products faster while complying with regional and regulatory requirements.

As requirements increase, companies must find efficient ways to showcase unique data attributes and formatting standards including pictograms, regional requirements, and a vast array of other regulatory content. Also, data elements must appear in specific locations, and new standards dictate which languages need to be applied to labels, based on where goods are traveling though the supply chain. 

Implementing a cloud-based solution allows companies to integrate with sources of truth, access centralized data and use business logic to address requirements so they can more easily manage regulatory variations. This approach minimizes the risk of errors leading to costly recalls and fines and helps companies meet requirements with increased speed and agility.


Differentiating labels in a range
Differentiating labels in a range provides an opportunity to give consumers an easy way to discern different products. Photo courtesy of Getty Images/Vladislav Klok

The focus on digital transformation accelerates 

Digital transformation is vital for companies to respond to new risks, shift their business models, and leverage new opportunities using current resources. No longer a luxury, these transformations became crucial during the pandemic and are expected to prevail as organizations emerge from those challenges and plan for what’s ahead. Whether they’re supporting remote workforces, striving for better collaboration across the enterprise or working to improve the customer experience, companies are implementing comprehensive, cloud-based labeling solutions that help them meet these and other goals. 

Companies are demanding all-in-one digital ecosystems that are available in the cloud around the clock. By offering a key resource for curating digital information and converting it into a physical representation, labeling stands at the forefront of the digital transformation. Simply scanning a label enables companies to obtain vast amounts of information about the product and its journey through the supply chain. Ultimately, companies that take on this digital mindset can reap the benefits of a streamlined business and intelligent supply chains to become more flexible and deliver results while staying relevant in this shifting global landscape.

Automating labeling artwork processes is becoming more prevalent in today’s fast moving global business landscape. This is because manual processes represent barriers to growth and scale and risk to the business. However, once digitized, manual processes give way to the seamless exchange of data and allow companies to maintain existing systems and user interactions to improve overall efficiencies.

COVID’s lasting impact

The modern supply chain is more complex than ever, with those complexities exacerbated by the global pandemic and subsequent supply chain disruptions. Issues like labor constraints, port congestion, driver shortages and raw material outages—to name just a few, are some of the key pain points companies dealt with in 2021. These will either continue or morph into new challenges in 2022. While many thought the situation would resolve by now, several industries are still having to change operations to cope with changes. 

Enterprise Labeling solution can help organizations navigate these changes and futureproof their operations for the long haul. For example, when manufacturers adopt labeling ecosystems that extend across their end-to-end operations, they can readily address any regulatory nuances, maintain strict controls, and ensure continuous operations providing a competitive edge in this new era and in any business conditions. With a renewed appreciation of the supply chain and the role it plays in stocking grocery store shelves, fulfilling B2B orders and a myriad of other activities, businesses and consumers have their eyes on these critical networks. 

Behind the process

Moving to a cloud-based enterprise solution is one way to incorporate an overall business solution. However, don’t forget about the label itself. Consumers are looking for specifics on labels. Forget those, and the system you use won’t matter to your ROI and shopper loyalty. Here are a few types of labels to consider to bring your packaging up to consumer code: 


Sustainable labels

Hand in hand with packaging comes labeling. Packaging sustainability is a top factor for consumers, so the label should be eco-friendly as well. After all, how good is a sustainable package if the label isn’t environmentally sound as well?

UPM Raflatac introduced last year a full range of paper label products made with 100% recycled fibers designed for food, retail and logistics labeling needs. The range includes the first commercially available Total Phenol Free thermal paper labels made with 100% recycled fibers.


RAF label
UPM Raflatac created labels from 100% recycled fibers. Photo courtesy of UPM Raflatac


Clean labels

Clean label means uncomplicated, transparent labeling that allows the consumer to know exactly what is in their food or beverage, and where it came from.

Clean labeling is a must for packaging. The more open a brand is about their product and story, the more apt it is to find a loyal customer base.

Along with clean labeling comes transparency. Being transparent means being honest about the food supply chain and all the ingredients used in your products, whether they qualify as “clean” or not.


Smart labels

Smart labels are here to stay, and getting craftier all the time. Just recently, the Consorzio del Parmigiano Reggiano partnered with Kaasmerk Matec and p-Chip Corporation to launch a line of food-safe and secure traceability digital labels for its Parmigiano Reggiano cheese wheels. The new technology will deliver previously unseen levels of traceability, inventory tracking and control, product authentication, quality-assurance testing, product serialization and consumer safety.


Parmegiano Reggiano
The Consorzio del Parmigiano Reggiano and two partners launched a line of food-safe traceability digital labels for its Parmigiano Reggiano cheese wheels. Photo courtesy of Consorzio del Parmigiano Reggiano


The p-Chip micro transponders are embedded into 2D codes, QR codes and/or data-matrix codes. The result is an innovative, food-safe digital tag that takes CFPR's food safety and security a step beyond the government requirement.

Remember, nothing goes anywhere without a proper label.


KEYWORDS: food labels labeling solutions labeling trends

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Img 0810

Kristen Kazarian is the Former Managing Editor of Food Engineering magazine. She was previously Editor in Chief at Packaging Strategies. Kristen has worked for a variety of publications covering industries such as health and fitness, computer programming, first responders, fashion, automotive and education, as well as local news.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Global Organic Food & Beverage Market to Grow

    Global Organic Food & Beverage Market to Grow

    With a CAGR of 12.07%, Bonafide Research estimates this...
    People & Industry News
  • skilled MEP worker

    Predicting Food and Beverage Manufacturing Trends for 2024

    The two words that should be kept in mind are labor and...
    Automation
    By: Derrick Teal
  • cleaning and sanitation

    The basics of cleaning and sanitation in food plants

    Sanitation maintains or restores a state of cleanliness...
    Cleaning | Sanitation
    By: Richard F. Stier
Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Customer Service

Food Plant Openings and Expansions May 2025

Food Plant Openings and Expansions May 2025

OT Cybersecurity Vulnerabilities in Food Manufacturing Facilities

OT Cybersecurity Vulnerabilities in Food Manufacturing Facilities

Understanding Impacts of OT Cybersecurity Events in Food Manufacturing

Understanding Impacts of OT Cybersecurity Events in Food Manufacturing

Food Plant Openings and Expansions April 2025

Food Plant Openings and Expansions April 2025

More Videos

Popular Stories

Vilter IHP in plant

Industrial Heat Pumps: Sustainable Energy Solutions for Now and the Future

FMTE Formed by Four Food Manufacturing Companies

Coalition Unites Europe’s Food Manufacturing Technologies and Equipment Sector

Butterfly pea flower

FDA Approves Three Food Colors from Natural Sources

CHECK OUT OUR NEW ESSENTIAL TOPICS

Alternative ProteinAutomationCleaning/SanitationFabulous Food Plants

Food SafetyMaintenance StrategiesOEE

PackagingSustainability

Events

June 17, 2025

Refrigerated & Frozen Foods’ State of the Cold Chain

Kelley Rodriguez, Editor in Chief of Refrigerated & Frozen Foods, will be joined in this 60-minute webinar by industry experts to help unpack the latest research.

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

Plant of the Year

Related Articles

  • Amcor Carbon Certification

    Labeling for carbon footprint reduction

    See More
  • Food packaging trends

    New-fashioned packaging

    See More
  • Avocados

    New plant-based coating for produce extends shelf life

    See More

Related Products

See More Products
  • gin 2.jpg

    Lessons from Gin: Business the Four Pillars Way

  • download.jpg

    Recent Advances in Ready-to-Eat Food Technology

  • composites.jpg

    Composites Materials for Food Packaging

See More Products
×

Elevate your expertise in food engineering with unparalleled insights and connections.

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

Food Engineering logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Food Engineering logo
  • NEWS
    • Latest Headlines
    • Manufacturing News
    • People & Industry News
    • Plant Openings
    • Recalls
    • Regulatory Watch
    • Supplier News
  • PRODUCTS
    • New Plant Products
    • New Retail Products
  • TOPICS
    • Alternative Protein
    • Automation
    • Cannabis
    • Cleaning | Sanitation
    • Fabulous Food Plants
    • Food Safety
    • Maintenance Strategies
    • OEE
    • Packaging
    • Sustainability
    • More
  • EXCLUSIVES
    • Plant Construction Survey
    • Plant of the Year
    • Sustainable Plant of the Year
    • State of Food Manufacturing
    • Top 100 Food & Beverage Companies
  • MEDIA
    • Podcasts
    • Videos
    • Webinars
    • White Papers
  • FOOD MASTER
  • EVENTS
    • Food Automation & Manufacturing Symposium and Expo
    • Industry Events
  • RESOURCES
    • eNewsletter
    • Custom Content & Marketing Services
    • FE Store
    • Government Links
    • Industry Associations
    • Market Research
    • Classified Ads
  • EMAGAZINE
    • eMagazine
    • Archive Issue
    • Advertise
  • SIGN UP!