“Despite recent advances, gender inequality is still an issue in the world of entrepreneurship. Just 16% of small- and medium-sized businesses in Canada are majority owned by females,” says nonprofit Small Business BC. “Women face barriers in accessing capital, are less likely to seek debt and equity financing, and are more likely to be rejected or receive less money. The full and equal participation of women in the economy is essential to Canada’s future competitiveness and prosperity.” 

With one-on-one coaching, investment readiness training through financial expert Dr. Ellen Farrell’s "Investoready" program, and the opportunity to practice their pitch to investors, women entrepreneurs will be ready to meet interested investors primed by SVX and Movement 51 to understand impact investment opportunities in the food industry. 

 “The leadership at SSFPA have undertaken an extremely important project-ensuring venture capital education specifically for women,” she says. “Positioning 'Investoready' certified trainers across the country will benefit everyone by moving more private investment to key Canadian resource sectors.”

By the end of the project in early 2025, the SSFPA says it will be positioned to train 50 women/ intersectional entrepreneurs, equipping them with the know-how to scale their businesses with investors who are concerned about the issues facing Canada’s food system. 

The Venture-Capital Ready program has been funded in part through the Women’s Entrepreneurship Strategy administered by Innovation, Science and Economic Development Canada. The SSFPA is delivering the program with the support of the following partners:

This program is offered free of charge for participants nationwide upon acceptance. Women/intersectional entrepreneurs are simply asked to agree to complete the program in its entirety. Applications opened on September 18, 2023.