Using Foresights to Produce Products Consumers Want (Part 3)
Part 3 explains how your products and packaging are the answers to the complicated questions surrounding sustainability and its perception with consumers.
In the fall of 2023, our Day 2 keynote speaker at FA&M, Suzy Badaracco, shared with the audience the ways in which food and beverage manufacturers can create products that consumers want to buy. Central to this idea was seeing how technology is evolving and how consumers are responding to those changes in technology with regard to their consumption habits.
The biggest difference between what her company, Culinary Tides, does versus other research-type firms is that most other firms simply identify current trends to make their recommendations. Culinary Tides, however, separates itself by predicting what those trends will be by using vast amounts of data from all sorts of areas, no matter how influential they may be on food and beverage specifically. So while other companies can only identify trends as they emerge, Culinary Tides is able to predict those trends using other data points long before they begin to emerge.
We at FE felt that the presentation was so enlightening, we asked her to record her presentation so we could share it with or greater audience. We’ve broken up the keynote into three logical parts for the sake of time. You can see part one here
In the first part of this three part series, Badaracco introduced us to drivers that influence consumer behavior and how they drive trends, such as technology. The second part went into what those technology drivers are and why they’re impactful on consumer thought processes. This third and final part of the series explains how your products and packaging are the answers to the complicated questions surrounding sustainability and its perception with consumers.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
