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Sustainability

How Circular Economy Models Can Support Operational Resilience

By Andrew Johnston
mechanical and chemical recycling

Image courtesy of Getty Images / Malekas85

May 27, 2025

Food manufacturers and distributors operate in an environment defined by instability — not as a disruption but as a constant. Commodity prices swing without warning. Trade policy shifts mid-quarter. Conflicts overseas ripple across global supply chains in days. 

Amid this volatility, long-held assumptions about predictability in sourcing, production and distribution no longer hold. This shift is forcing companies across the food value chain to rewire their operational strategies. The new priority isn’t just efficiency — it’s resilience. 

Increasingly, circular economy models are being adopted not only for their sustainability value but for their ability to stabilize operations, reduce exposure to market shocks, and keep assets moving under pressure.


Complexity Is the New Cost Driver

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While some price pressures have leveled off, volatility remains embedded in the system. According to the U.S. Bureau of Labor Statistics, food prices rose 2.6% between February 2024 and February 2025. Staple categories such as cereal and bakery products continue to trend upward, even as others decline.

But the real operational challenge goes beyond price. Tariffs, revised export policies and regional disruptions are injecting unpredictability into procurement, packaging and transportation. And these aren’t isolated issues; instead, they cascade through scheduling, staffing and spoilage risk.

As a result, many food companies are moving away from rigid planning models and toward flexible systems that can bend without breaking. Waste management and resource recovery, often treated as back-end concerns, are now central to that equation.


Circularity as a Resilience Strategy

Circular economy principles are gaining traction as companies seek more adaptive, integrated ways to manage operational risk. For manufacturers and distributors, that means redesigning waste and recovery systems to be faster, simpler and less capital-intensive.

Too often, organic waste streams require extra handling to meet the specifications of individual outlets (grinding, depackaging, storage or staging). These processes consume time, money and labor, all of which are at a premium during periods of operational stress.

Some companies are addressing this complexity by partnering with service providers that accept wasted food as generated, eliminating the need for preprocessing and reformatting. This model reduces the cost of managing waste streams and simplifies compliance with evolving regulatory mandates.


The New Criteria for Strategic Partnerships

Looking ahead, expect to see a reframing of what makes a vendor valuable. Beyond pricing and service-level agreements, companies will assess partners based on their ability to reduce friction, improve asset performance and respond in real time. The most sought-after vendors will deliver: 

  • Operational Simplicity: Minimizing touchpoints, workflows and oversight burdens
  • Asset Optimization: Helping maximize throughput with fewer disruptions
  • Regulatory Assurance: Enabling compliance without additional internal complexity 

The days of managing fragmented, reactive relationships are over. Resilience demands more cohesion, and the right partners can help achieve that.


Resilience Is the Strategy

Resilience is no longer the fallback plan — it’s the framework. Circular models give food companies the tools to operate through disruption rather than around it. They reduce dependencies, unlock hidden efficiencies and create operational headroom to make faster, better decisions when conditions change.

In a sector where margins are thin and stakes are high — resilience isn’t just protective. It’s transformative.

KEYWORDS: circular economy circular economy solutions operational efficiency waste reduction

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Andrew johnston headshot

Andrew Johnston is vice president and general manger, industrials, for Divert, Inc. Johnston brings over 15 years of commercial and technical experience from companies in all stages of growth. In his most recent roles, Johnston served as a strategic advisor to venture-funded and privately held technology companies in starting commercial activities and scaling efficiently. Johnston led the commercialization of the Trenton Renewables food waste anaerobic digestion facility, establishing its business development, sales, marketing and logistics organizations. Johnston holds a Master of Science and Master of Business Administration degrees from the Massachusetts Institute of Technology and a Master of Engineering Management, Bachelor of Engineering, and Bachelor of Arts degrees from Dartmouth College.

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