Coors Light rolled out the two-piece container with a releasable cap in September, and while Rick Gomez, vice president of Coors, predicted the Alumi-Tek bottle from Ball Corp. would help “gain incremental distribution,” the only innovative touch is the “cold-activated” thermochromatic ink that changes color with temperature change. Coors first used the dye-based ink in 2007 with labels depicting mountains on bottles of Coors Light.
Anheuser-Busch was first to the plate with aluminum bottles in 2004, and within 12 months, six of its brands were available in 16-oz. containers. Its pint bottles are made by Exal USA, Youngstown, OH. MillerCoors tested a nine-pack of Miller Lite before rolling the program nationwide in Spring 2009, using the same resealable drawn-and-ironed container as Coors Light. The wide-mouth bottle uses a 38mm closure.
Ball’s aluminum bottle debuted in August 2007 in a 12-oz. version. Caribou Coffee retorted the product, and other milk-based products have followed suit, according to Ball Spokesperson Jennifer Hoover. Pure Pro 50, a bodybuilder shake with 50g of milk and whey protein, is an example. The brand is owned by Glanbia plc, the Kilkenny, Ireland-based dairy products giant.
For more information:
Jennifer Hoover, Ball Corp., 303-460-5541, email@example.com