Pepsi launches first new bottle in 16 years
The redesign applies to single-serving bottles.
Pepsi revealed a new design for single-serving containers of its trademark beverage portfolio, marking the first time the design has been changed since 1996. 12- and 16-ounce bottles will roll out starting in April, and are designed to reflect the company’s "Excitement of Now" marketing tag. Plastic bottles will feature an etched, gripable bottom, and some stores will receive 12-oz glass bottles as a premium package.