With snacking taking over traditional meals for many of today’s consumers, Mondelez International is responding to demand by launching its first new snack brand in more than a decade: GOOD THiNS.

The new brand focuses the attention on its simple ingredients. The thin crisps will be available in eight flavors, all made from a base of either potato, chickpea or rice. Each product will be made without artificial flavors, colors, cholesterol, partially hydrogenated oils or high fructose corn syrup.

“At Mondelez International, what's important to consumers is important to us. We're regularly taking a consumer pulse on ingredient and flavor preferences, and we're excited to launch a brand that delivers on a broad range of these interests,” says Danielle Brown, marketing director for Good Thins. “Best of all, it's a snack that you can feel good about.”