Chick-fil-A launches adds first organic item to menu
Atlanta-based Chick-fil-A is getting on board the organic food trend, launching its first organic product—Honest Kids’ Appley Ever After Juice Drink, which boasts half the sugar of the leading children’s juice drink.
The restaurant chain, made popular by its chicken sandwich, says customers will be able to order the beverage at all company restaurants beginning Jan. 18. Appley Ever After, served as a drink option at no additional charge with the purchase of a children’s meal, will be available in 6 oz. juice boxes and is sweetened only with organic fruit juice.
"We are eager to launch our first organic menu item, and we are even more excited that it will be available at no extra charge in our Kid's Meals," said Matt Abercrombie, senior consultant of menu development for beverages and breakfast for Chick-fil-A.
“Our customers have been asking for low calorie options and we are making concerted efforts to add more healthy and sustainable offerings to our menu,” says Matt Abercrombie, senior consultant of menu development for beverages and breakfast at Chick-fil-A. “Appley Ever After is an organic juice drink that parents should feel good about ordering for their kids.”
Chick-fil-A is one of a handful of national restaurant chains such as Panera, Wendy’s and Chipotle that have added organic options to their menus to take advantage of the food trend that shows consumers favoring more natural and organic products as part of a shift in lifestyle.
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