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Latest headlines

Whole Foods seeks to shed pricey reputation

The specialty retailer will increasingly use traditional grocery discount tactics.

By Shane O'Halloran
Grocery bills to jump in 2013
August 22, 2013

Grocery bills to jump in 2013

According to a report from the Wall Street Journal, Whole Foods Market, Inc. will seek to shed its reputation for high prices by offering more traditional grocery discount schemes and lower-priced items such as frozen meatballs and vacuum-packed frozen fish. The shift in strategy comes as more players aimed at price-conscious consumers enter the organic and speciality grocery field.

"The recession was a wake-up call for us," says Co-Chief Executive Walter Robb. The store will offer more one-day sales and so-called "flash" sales, where a specific item is promoted on Twitter and Facebook and a sale lasts for a matter of hours. 

KEYWORDS: consumer trends grocery organic

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