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Latest headlines

Whole Foods to launch new chain targeting millennials

By Jeremy Gerrard
Whole Foods to launch new chain targeting millennials
May 7, 2015

Whole Foods to launch new chain targeting millennialsAs part of its second quarter earnings release, Whole Foods Market announced its plans to open a new chain of stores targeting millennial shoppers and offering lower prices as competition over natural and organic products from other chains increases.

“Offering our industry-leading standards at value prices, this new format will feature a modern, streamlined design, innovative technology and a curated selection,” said Walter Robb, co-chief executive officer of Whole Foods. “It will deliver a convenient, transparent, and values-oriented experience geared toward millennial shoppers, while appealing to anyone looking for high-quality fresh food at great prices.”

The company said it is currently building a team to lead the new concept and is negotiating leases with plans to open stores in 2016 followed by rapid expansion.

 Whole Foods did not announce a new name for the chain, but promised more details before early September. 

KEYWORDS: consumer trends food and beverage manufacturing food processing industry organic

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Jeremy Gerrard was Food Engineering's Digital/Online Editor. He is a graduate of Auburn University with a degree in journalism. His previous work experience includes years spent as a reporter with the Daily Local News out of Chester County, PA. In addition to writing feature articles for Food Engineering, Jeremy covered the Dry Processing, Field Reports and People and Industry news sections.

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