The newest video in the “Meat Mythcrusher” series from the North American Meat Institute (NAMI) addresses use of water in beef production.
Specifically, the institute challenges statistics offered in the media on how much water it takes to produce one pound of beef. According to some data, as much as 2,400 gallons of water could be used to produce a pound of beef.
In the video, sustainability researcher Jude Capper says this just isn’t true as other data suggests the real number is somewhere around 441 gallons.
“While higher numbers cited may have been accurate 30 to 40 years ago,” Capper said. “The modern beef industry is so efficient in the way it feeds, breeds and cares for the animals that it is able to use far fewer resources today than ever before.”
The Meat MythCrusher video series is produced by the North American Meat Institute in conjunction with the American Meat Science Association (AMSA). The series from NAMI is now in its fifth year and the new video is the 41st in the series. Other video topics include meat nutrition, antibiotic use in livestock, “Superbugs” in meat, hormone use in animals, ammonia in ground beef, grass-fed beef and more.