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Hershey named a top brand for millennials

By Jeremy Gerrard
September 1, 2015

The Hershey Company was recognized as a top company and workplace for millennials in the Youth 100 VoxBurner Report and 2015 Millennial Career Survey by the National Society of High School Scholars (NSHSS).

Hershey ranked No.4 out of 100 companies and No.1 in the “Grocery and Snacks” category in the VoxBurner Report. In addition, the company ranked No. 20 out of the “Top 200 Preferred Companies” in 2015 by students aged 19 to 25 across the nation.

 “As a company with more than 120 years in the marketplace, we are thrilled that our iconic brands connect with millennials,” said Michele Buck, president North America, Hershey. “Young people want to work for companies that make the brands they love and where they are able to make a difference and give back to the community.”

As the demographics of US consumers continue to shift in the coming years, millennials will have a greater influence on the marketplace in terms of purchasing power and impact on trends. Because of this, Hershey says it is dedicated to incorporating employees that reflect these changes.

 “We welcome eager and talented young professionals into our workplace,” added Kevin Walling, senior vice president and chief human resources officer, Hershey. “Diversity of thought, perspectives and experiences make for stronger teams and ideas—key ingredients for Hershey to achieve success across the snack continuum.” 

KEYWORDS: consumer trends food and beverage industry trends food and beverage manufacturing

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Jeremy Gerrard was Food Engineering's Digital/Online Editor. He is a graduate of Auburn University with a degree in journalism. His previous work experience includes years spent as a reporter with the Daily Local News out of Chester County, PA. In addition to writing feature articles for Food Engineering, Jeremy covered the Dry Processing, Field Reports and People and Industry news sections.

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