Whole Foods Market, Inc. announced Thursday that its new line of stores targeting millennial shoppers will be named “365 by Whole Foods Market,” a nod to the company’s existing “365 Everyday Value” house brand.
The new stores, offering convenience and lower prices on natural and organic products, are scheduled to open in 2016.
According to the company, Jeff Turnas, a 20-year Whole Foods Market veteran, will serve as president of 365 by Whole Foods Market and will be based at the company’s headquarters in Austin.
“We are excited to introduce 365 by Whole Foods Market to bring healthy foods to even more communities with a fresh, quality-meets-value shopping experience that’s fun and convenient,” Turnas said. “A modern, streamlined design with innovative technology and a carefully curated product mix will offer an efficient and rewarding way to grocery shop.”
The new stores are designed to feature a modern design using innovative technology and will contain a curated selection of products.
“For the past 37 years, we have built our company by leading with high quality standards and continuous innovation. We are now excited for the next evolution to extend our offerings to a broader audience in a way that complements our successful Whole Foods Market brand,” Turnas said.