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Latest headlines

USDA teams up with Alvin and the Chipmunks to reduce foodborne illness

By Jeremy Gerrard
USDA issues second RFP for bird flu vaccine
October 16, 2015

In an effort to keep food safety on the minds of consumers, USDA and the Ad Council have joined 20th Century FOX to launch a series of PSAs featuring Alvin and the Chipmunks to target children and their families and educate them about good food safety practices.

The PSAs use footage from the upcoming film Alvin & the Chipmunks: The Road Chip to introduce viewers to four steps to food safety: clean, separate, cook and chill.

An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to CDC.

The partnership includes TV, radio, out-of-home and web advertising. Parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.

“Young children are at a higher risk for foodborne illness, and keeping them safe is a top priority for FSIS,” said Deputy Under Secretary for Food Safety Alfred Almanza. “These familiar characters offer USDA a great opportunity to communicate this valuable public health message in a way to get the attention of children and parents.”

KEYWORDS: education and training

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Jeremy Gerrard was Food Engineering's Digital/Online Editor. He is a graduate of Auburn University with a degree in journalism. His previous work experience includes years spent as a reporter with the Daily Local News out of Chester County, PA. In addition to writing feature articles for Food Engineering, Jeremy covered the Dry Processing, Field Reports and People and Industry news sections.

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