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Latest headlines

Pepsi adds to craft soda category

By Jeremy Gerrard
Pepsi adds to craft soda category
April 4, 2016

Despite Americans’ fizzling taste for soda, craft and hard soda purchases are on the rise. Last year, dynamic new flavors and alcoholic options like root beer and ginger ale breathed life into the struggling category. Now, PepsiCo is getting in on the craft trend by launching 1983—a mix of premium ingredients that pays respect to more than 100 years of cola-making expertise.

According to Pepsi-Cola, the new product features a blend of premium kola nut extract, real sugar and sparkling water and is available in original and ginger cola flavors.

“We were energized by the food revolution, and inspired by consumer interest in bold and interesting taste combinations,” says Chad Stubbs, vice president of marketing, Pepsi Trademark. “We were also motivated by our past, so we created these unique 1893 taste experiences to honor the passion of our founder, Caleb Bradham.”

KEYWORDS: consumer trends food and beverage industry trends soda

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Jeremy Gerrard was Food Engineering's Digital/Online Editor. He is a graduate of Auburn University with a degree in journalism. His previous work experience includes years spent as a reporter with the Daily Local News out of Chester County, PA. In addition to writing feature articles for Food Engineering, Jeremy covered the Dry Processing, Field Reports and People and Industry news sections.

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