Dannon announced Thursday it is launching the first Dannon and Oikos branded yogurt products that contain more natural and non-GMO ingredients. Additionally, soon all Dannon products in the U.S. that have GMO ingredients will be clearly labeled as such, independent of any action taken by the federal government.

Earlier this year the company pledged to further improving sustainable agriculture practices around its milk supply, increasing transparency of its portfolio of products, and evolving to more natural and fewer ingredients for its flagship Dannon, Danimals and Oikos brands, which account for approximately half of the company's sales. Beginning in early 2017, Dannon will work with feed suppliers and its farmer partners to start planting non-GMO feed to fulfill its pledge that the cows that supply milk for the company's three flagship brands will be fed non-GMO feed.