Ball Corporation's newest beverage can innovation is helping customers put a colorful lid on their aluminum cans.

Available for the first time, Ball's proprietary Cameo End Printing extends customer branding to the top of the can, making the top pop and adding appeal for consumers looking for their favorite beverages.

And it makes it easier for consumers to find their favorite brands in coolers and convenience stores, where the top of the can may be the most visible part of.

"Ball's Cameo End Printing delivers both branding advantages for our customers, and functional benefits for consumers," says Jay Billings, vice president, commercial, for Ball's beverage packaging North & Central America business. "For our customers, Cameo extends the can's 360-degree billboard to the top of the package, further increasing brand visibility and offering exciting new possibilities for contests, special promotions and limited release packaging.”

Cameo will be commercially available in early 2019.

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