Journalists and experts from the U.S and Canada visited Poland in November as part of the Union of Producers and Employers of Meat Industry (UPEMI)’s “Meat with European Quality” campaign. During their stay, delegates took part in a seminar for European producers and exporters and then visited leading meat processing plants.

The seminar, which took place on November 13 in Warsaw, provided European manufacturers and exporters with knowledge about the Canadian and American markets to help increase their opportunities for cooperation in both markets.

Sophie Soudai, an international trade expert from AGL, based in Miami, gave a lecture on the requirements of U.S. and Canadian law regarding the export and import of food products—in particular, meat.

Sam Gazdziak, editor-in-chief of BNP Media’s Independent Processor magazine, spoke about the consumer preferences of Americans and marketing strategies adopted by food producers in the U.S. He also presented the case study of a successful strategy of Irish producers promoting the “Irish beef” brand as premium meat.

Andrew Joseph, editor of Food in Canada magazine, discussed how consumer trends in Canada have developed in recent years. He also presented the most famous and successful promotional campaigns of meat products, trying to answer the question of what kind of meat customers are currently seeking.

The General Veterinary Inspectorate, the National Support Center for Agriculture and European producers of pork and beef were available for interviews following the presentation. The delegation was able to see first-hand the European standards for the production of pork, beef and meat products by visiting meat processing plants November 14-15. The quality of European meat production was also the subject of discussions with UPEMI Managing Director Agnieszka Różańska, who accompanied journalists while visiting the plants.

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