BNP Media announces the launch of BNP Engage

Formerly orangetap marketing, agency offers the creative support needed to drive business objectives

BNP Media has announced the launch of >BNP Engage, a creative agency uniquely designed to serve B2B marketing needs. Previously orangetap marketing, BNP Engage will capitalize on the industry-specific expertise of BNP Media’s 45+ publications, including Food Engineering, and connect its clients to a vast audience of decision makers across multiple industries.

“This isn’t a run-of-the-mill marketing agency. BNP Engage is uniquely positioned to connect businesses with services powered by our well-established editorial, publishing, and marketing infrastructure at BNP Media. Our in-house industry expertise and technical know-how enables us to create the kind of content that can drive their marketing, and leverage it to reach niche audiences across a wide range of markets,” says Tagg Henderson, owner and Co-CEO of BNP Media.

Businesses today face pressure to develop marketing content and campaigns that result in a real impact on their bottom-line performance. However, the time and resources required to consistently develop this type of effective, compelling content to guide marketing goals can be hard to develop and maintain in-house. By providing end-to-end project management and content creation powered by niche-market knowledge, BNP Engage offers clients the efficiencies and strategic creative support needed to drive their business objectives.

Sharon Spielman is former senior editor of Food Engineering magazine. She has more than 25 years of experience as a writer and editor for a range of trade publications, including those that cover food and beverage processing, restaurants and institutions, chefs, process heating and cooling, finishing, and package converting.

Our session will dive into real-world scenarios and practical examples, demonstrating how effective recipe management and simulation can drive innovation and efficiency in your enterprise.