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Home » Keywords » marketing

Items Tagged with 'marketing'

ARTICLES

BNP Engage

BNP Media announces the launch of BNP Engage

Formerly orangetap marketing, agency offers the creative support needed to drive business objectives
Sharon spielman authors
Sharon Spielman
November 20, 2020
No Comments

BNP Media has announced the launch of BNP Engage, a creative agency uniquely designed to serve B2B marketing needs.


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milk

How food and beverage marketing claims can affect the production process

Sharon spielman authors
Sharon Spielman
January 17, 2020
No Comments
Today’s consumers demand transparency more than ever, so the labels on food and beverage products are an important component in such a competitive market.
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The Wonderful Company
Processor Profiles

The Wonderful Company's healthy food strategy

How it turned marketing nuts, mandarins and pomegranates into the second biggest produce-based company.
Debra schug 200px
Debra Schug
June 22, 2017
No Comments

The Wonderful Company was one of few CPGs to outperform 2016 sales expectations because of its ability to market convenient and functional foods and beverages.


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Kingdom Fresh Farms tomatoes
Food Packaging

Report: Food companies aren't using packaging to show commitment to safety

Food makers could do a better job using packaging as part of the marketing mix.
Debra schug 200px
Debra Schug
September 21, 2016
No Comments
There might be a discrepancy between what food and beverage packages are communicating and what consumers actually experience.
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Food trends: US consumers crave portable nutrition bars

Report: Targeting the next generation of food shoppers

Jeremy gerrard 200px
Jeremy Gerrard
November 9, 2015
No Comments

It’s no secret the earlier a person is exposed to something; the more likely they are to stick with it.


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Federal judge rejects Makerâ??s Mark false advertising suit

Federal judge rejects Maker’s Mark false advertising suit

Jeremy gerrard 200px
Jeremy Gerrard
July 30, 2015
No Comments

A California federal judge dismissed a lawsuit this week against Maker’s Mark distillery that alleged the bourbon manufacturer mislead its customers by marketing and promoting its products as handmade.


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Girl Scoutsâ?? cookie sales go digital

Girl Scouts’ cookie sales go digital

Jeremy gerrard 200px
Jeremy Gerrard
December 1, 2014
No Comments

Girl Scouts of the USA announced the addition of the Digital Cookie, an branch of its iconic cookie program that allows consumers to purchase cookies online.


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Sugar battle may ensue

Monster Beverage Corporation lawsuit dismissed by federal judge

The suit would have blocked an investigation into the company's marketing practices.
Shane O'Halloran
December 17, 2013
No Comments
The suit would have blocked an investigation into the company's marketing practices.
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USDA terminates proposed leafy greens marketing agreement
TECH FLASH

USDA terminates proposed leafy greens marketing agreement

Pending FSMA legislation complicated the proposal, which was first proposed four years ago.
December 16, 2013
No Comments

The set of standards was based on the California and Arizona Leafy Greens Marketing Agreements.


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PMA submits comments to FDA on final FSMA proposals

Sesame Street waives licensing fee for produce advertising

Michelle Obama announced the news on Wednesday.
Shane O'Halloran
October 31, 2013
No Comments

Michelle Obama announced the news on Wednesday.


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More Articles Tagged with 'marketing'
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Packaging Research in Food Product Design and Development

Packaging Research in Food Product Design and Development

Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind.

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