Items Tagged with 'marketing'

ARTICLES

How food and beverage marketing claims can affect the production process

January 17, 2020

Today’s consumers demand transparency more than ever, so the labels on food and beverage products are an important component in such a competitive market.

Processor Profiles

The Wonderful Company's healthy food strategy

How it turned marketing nuts, mandarins and pomegranates into the second biggest produce-based company.

Debra Schug

June 22, 2017

No Comments

The Wonderful Company was one of few CPGs to outperform 2016 sales expectations because of its ability to market convenient and functional foods and beverages.

Food Packaging

Report: Food companies aren't using packaging to show commitment to safety

Food makers could do a better job using packaging as part of the marketing mix.

Debra Schug

September 21, 2016

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There might be a discrepancy between what food and beverage packages are communicating and what consumers actually experience.

Food trends: US consumers crave portable nutrition bars

Report: Targeting the next generation of food shoppers

Jeremy Gerrard

November 9, 2015

No Comments

It’s no secret the earlier a person is exposed to something; the more likely they are to stick with it.

Federal judge rejects Makerâ??s Mark false advertising suit

Federal judge rejects Maker’s Mark false advertising suit

Jeremy Gerrard

July 30, 2015

No Comments

A California federal judge dismissed a lawsuit this week against Maker’s Mark distillery that alleged the bourbon manufacturer mislead its customers by marketing and promoting its products as handmade.

Girl Scouts’ cookie sales go digital

Jeremy Gerrard

December 1, 2014

No Comments

Girl Scouts of the USA announced the addition of the Digital Cookie, an branch of its iconic cookie program that allows consumers to purchase cookies online.

Monster Beverage Corporation lawsuit dismissed by federal judge

The suit would have blocked an investigation into the company's marketing practices.

Shane O'Halloran

December 17, 2013

No Comments

The suit would have blocked an investigation into the company's marketing practices.

TECH FLASH

USDA terminates proposed leafy greens marketing agreement

Pending FSMA legislation complicated the proposal, which was first proposed four years ago.

December 16, 2013

No Comments

The set of standards was based on the California and Arizona Leafy Greens Marketing Agreements.

PMA submits comments to FDA on final FSMA proposals

Sesame Street waives licensing fee for produce advertising

Michelle Obama announced the news on Wednesday.

Shane O'Halloran

October 31, 2013

No Comments

Michelle Obama announced the news on Wednesday.

Beverage industry responds to energy drink accusations

Sports superstars endorse sugary food and beverages, study finds

The majority of products endorsed by top athletes were unhealthy.

October 7, 2013

No Comments

The majority of products endorsed by top athletes were unhealthy.

Packaging Research in Food Product Design and Development

Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind.

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Items Tagged with 'marketing'

ARTICLES

How food and beverage marketing claims can affect the production process

The Wonderful Company's healthy food strategy

Report: Food companies aren't using packaging to show commitment to safety

Report: Targeting the next generation of food shoppers

Federal judge rejects Maker’s Mark false advertising suit

Girl Scouts’ cookie sales go digital

Monster Beverage Corporation lawsuit dismissed by federal judge

USDA terminates proposed leafy greens marketing agreement

Sesame Street waives licensing fee for produce advertising

Sports superstars endorse sugary food and beverages, study finds

Food Engineering

2020 September