The Natural Products Expo West 2020, produced by New Hope Network, has announced that the event, which was to run from March 3-7, officially has been postponed. A new date should be announced in April.
The event website states: “Since the international situation on COVID-19 started in late January, New Hope, and our sister companies around the world have been guided by local government and health authority advice, as well the views of the communities we serve, in making decisions about our portfolio of events. Our commitment to serve and support our communities has led to the postponement/rescheduling of a number of events elsewhere across our wider group, to a date later in 2020.”
In the particular case of New Hope’s Natural Products Expo, it is reported that the situation has been very different in that the show was in-flight, with production underway, when the views of the community started to diverge. “Some of our partners strongly advocated continuing with the show as planned. Some of our partners wanted the show, but not now, and some just wanted a straight-forward cancellation. Over the last 48 hours, we have worked with the Community to try and serve those who want the show by delivering a great experience, and support those who want it, but not now, by working on credits and alternatives. It is now clear, despite continued advice from local government and health authorities that the City of Anaheim remains open, that the majority of our Community want the show, but they do not want it now.”
Following that clear guidance, New Hope reports it has listened to the community and are making four important announcements:
Natural Products Expo West in March 2020 is officially postponed, with the intention to announce, by mid-April, a new date.
It is their intention to work with all exhibitors and attendees on future credits and support, with particular focus on the many entrepreneurs and small businesses.
It is their intention to deliver a Natural Products Expo West event before the summer to serve the community, either in Anaheim or a suitable alternative location.
They are already working on how they deliver a much-enhanced Expo East in September in Philadelphia.
Fred Linder, group president of New Hope Network, says, “As with all our events, it was the intention here at Expo West in Anaheim, to follow official guidance from local authorities and to listen to the voices of the community we serve and support, in order to maximize the health of the industry. Today, it is clear the majority of those voices are saying they want Expo West but not this week. And so we are being guided by that majority in postponing the show. We will be working closely with all our customers and partners across the industry to identify a new date for the show later in the year, and providing the service and support to deliver the connections and experience everyone expects from Expo West and the New Hope Network.”