“We wanted to get away from being just another typical spread jar on the shelf. With P28, we are always looking to change the game,” says Jeff Prince, director of operations for the company.
The new interactive program currently covers all San Diego-based Chicken of the Sea shelf-stable tuna products and will soon to the company’s entire shelf-stable product line.
Filling what the company referred to as “geographic white spaces,” Mondelez announced the major expansion will include pairing its Oreo brand with Milka.