Though the technology doesn’t change that quickly, HPP capacities keep gradually increasing along with automation to do the heavy lifting and keep tabs on scheduling and maintenance.
For certain high-value products where extended shelf life and preservation of nutrients and vitamins are crucial, HPP offers a bacterial inactivation process that doesn’t interfere with the organoleptic nature of food and beverages.
The company employs more than 100 full-time people and relies on several co-packers throughout the U.S. to service its national retail partners and consumer base.
High-pressure processing—or cold pasteurization—can be a significant investment, but if your product is perceived as organic, high-end, minimally processed and nutritional, it may well be worth the investment.
A healthier lifestyle is among the many societal shifts caused by COVID. While there were definitely people focused on health prior to the pandemic, having to stay at home to cook and seeing what exactly was going into their meals day in and day out put a renewed focus on healthier living. This emphasis on such foods continues today, making the health food category extremely competitive.