The company says the buildout is the final step to commercialization for its plant-based seafood.

The company’s new protein bars contain 15 g of protein and are made with real nut butter, honey and dates.

CPG industry executive Sherene Jagla brings more than two decades of sales, marketing and general management leadership to Impossible Foods.

The vegan canned tuna is reportedly 100% plant-derived and has the same appearance, texture and flavor of fish-based canned tuna.

The company is currently in trial for in large-scale bakery manufacturing.

The new bar comes with 20 g of protein with the same chocolate, caramel and peanut ingredients of SNICKERS.

There’s no doubt that the plant-based alternative-protein market is growing. While profitability varies from producer to producer, as a whole the market is growing. Markets and Markets says in one report that the global plant-based meat market is projected to increase from $4.3 billion in 2020 to $8.3 billion in 2025, growing at a CAGR of 14.0%.