Projected to represent at least 11% of all meat, seafood, eggs and dairy consumed globally by 2035, alternative proteins will save three times the emissions for each dollar invested compared with the next-best tool in the box—decarbonizing cement—according to a report from Boston Consulting Group (BCG) and the impact investor Blue Horizon.
The report, “The Untapped Climate Opportunity in Alternative Proteins,” will present findings from a survey of more than 3,700 consumers in seven countries (China, France, Germany, Spain, the United Arab Emirates, the UK, and the U.S.) regarding their reasons for trying alternative proteins and the inhibitors that keep them from buying even more. Three-quarters of survey respondents cited a healthier diet as their primary motivator for consuming alternative proteins, while more than 30% of consumers would fully switch their diets to alternative proteins if they believed doing so would have a major positive impact on climate.