Hazelnuts are an essential ingredient for Ferrero's brands such as Ferrero Rocher and Nutella. As a versatile, premium ingredient, hazelnuts are in high demand during seasonal celebrations across North America, such as the upcoming winter holidays. To ensure year-around availability, the company has diversified its hazelnut sourcing globally to support its rapid growth, especially in North America.

"Our mission is to master the hazelnut value chain from end-to-end to create and deliver value in service of customers, brands and products," says Tommaso de Gregorio, head of Ferrero's Agri Competence Center. "This is particularly important in North America where we have invested billions of dollars in growth and innovation over the past decade."

For years, Ferrero has partnered with Oregon State University and the state's growers to foster and strengthen hazelnut cultivation in the Willamette Valley. Recently, the company has doubled its hazelnut sourcing from the area and to date has donated more than $760,000 to OSU agriculture programs. Ferrero's latest grant of $180,000 will support multiple ongoing projects, including biological control of invasive species, diseases and fungi, as well as integrated weed management within orchards, all with the goal of reducing herbicide.

"Ferrero's support over the years has helped cement Oregon as a world leader in hazelnut orchard productivity and nut quality," says Nik Wiman, associate professor in Oregon State's College of Agricultural Sciences. "Ferrero's latest support helps us to meet new challenges and provide effective solutions for growers to improve grower profitability and industry sustainability."

New Jersey has emerged as a leader in introducing hazelnut growing to the East Coast, supported by research and breeding programs at Rutgers University. Ferrero will donate $160,000 to Rutgers over four years as part of a long-term disease study, which supports the development of hazelnut varieties that can resist Eastern Filbert Blight (EFB) through genetic improvement. This is on top of $100,000 from a partnership with Ferrero that started in 2020.

"Our team at Rutgers is breeding trees resistant to the fungal disease EFB, which severely limits the production of hazelnuts in New Jersey and throughout the East Coast," says Thomas Molnar, associate professor in the Rutgers University School of Environmental and Biological Sciences. "With Ferrero's generous support, our program is helping to unlock hazelnut production in eastern North America while providing a means to combat this disease if it spreads to new regions of the world."

In addition to hazelnut cultivation, Ferrero Group has recently invested heavily in logistics, R&D and manufacturing capabilities in North America. The company's multiple expansions to its manufacturing campuses in Bloomington, Ill. and Brantford, Ontario have created hundreds of new local jobs, and the company's first North American Innovation Center and R&D Labs opened in Chicago in 2023. Ferrero has other facilities across Georgia, Kentucky, Ohio, Arizona, Pennsylvania and New Jersey and currently employs more than 5,300 across the United States and Canada.