Pepsico’s Gatorade Co. is the latest beverage firm to cater to this group with the rollout of Gatorade All Stars, 12 oz. PET bottles designed for lunch boxes and after-school play.
Three new flavors were developed for All Stars, which are sold in six-packs for about $3. The bottle, designed and manufactured by Amcor PET Packaging, features two ribs in the domed shoulder to help small fingertips grasp it. The bottle opening is a 33 mm finish, about 10 mm smaller than the typical 16- or 20-oz. container.
“Our bottle had to be unique and easy for ‘tweens’ to use,” according to Gatorade Vice President Mary Dillon. Those consumers are part of the 4 to 12 year-old age group that is responsible for an estimated $200 billion in purchasing decisions each year.