New research from Tetra Pak says flavored milk consumption will grow at more than double the rate of white milk consumption between 2012 and 2015. The flavored milk market is predicted to grow by a compound annual rate (CAGR) of 4.1 percent between 2012 and 2015, representing an increase from 17.0 to 19.2 liters. White milk is forecasted to grow at 1.7 percent CAGR in the same period.
Tetra Pak identified four main drivers of increased flavored milk consumption: first, the desire for healthy and nutritious food; second, urbanization leading to increased consumption of ready-to-drink products in convenient packaging; third, consumer eagerness to try new food and drinks; and fourth, eagerness to seek out indulgent eating and drinking experiences in uncertain economic times. Read the full study at www.TetraPak.com/DairyIndex.