Fireball quiets rumors after European recall stirs up controversy
The New Orleans-based Sazerac Company, producers of Fireball Cinnamon Whisky, have reinforced there is no recall of its product in North America and has assured consumers the popular and fast-growing alcoholic beverage is safe to drink.
According to the company, Sazerac was contacted by its European bottler regarding a compliance issue in Finland.
Because regulations for product formulations are different in Europe, its recipe for the whiskey that “tastes like heaven” is slightly different than the one used stateside.
Fireball said it shipped its North American formula to Europe and found there was too much of one ingredient—propylene glycol which is used as an additive in food, beverage, pharmaceutical and cosmetic products— that was not in compliance with European regulations. Finland, Sweden and Norway asked for a recall of those specific batches.
According to CDC, “propylene glycol is used by the chemical, food, and pharmaceutical industries as an antifreeze when leakage might lead to contact with food.”
It is also used to absorb extra water and maintain moisture in certain medicines, cosmetics, or food products.
FDA categorizes the ingredient as “generally recognized as safe (GRAS)” up to 50 grams per KG. In Canada, its use is limited to "good manufacturing practice" with no defined numerical limit. The company said it uses propylene glycol in the Fireball flavor in quantities less than 1/8th of the amount allowed by US FDA regulations.
Fireball representatives said they anticipate being back on shelves in the European countries within three weeks.