DiGiorno, Tombstone and Hot Pockets lose artificial flavors, cut sodium
By the end of 2015, the company said it will have removed artificial flavors from all products in this category—including brands such as DiGiorno, Tombstone, California Pizza Kitchen, Jack’s, Hot Pockets and Lean Pockets—in addition to reducing sodium by 10 percent across the entire portfolio of these pizza and snack brands compared to 2013 levels.
“We know people want to feel good about the foods they eat, and they’re seeking foods made with fewer artificial ingredients and less sodium,” said John Carmichael, president of the Nestlé Pizza & Snacking Division, Nestlé USA. “As one of the nation’s largest food companies, Nestlé is listening to consumers and delivering on their desire for convenient, great-tasting foods that have an improved nutritional profile.”
The company says it will also incorporate guidance tools on packaging across the brands to educate consumers on choosing the appropriate portion sizes and the importance of eating fruits and vegetables.