FMI releases shopping trends study

August 7, 2015

The Food Marketing Institute (FMI) has released the 41st US Grocery Shopper Trends Study, an annual report that dissects the food industry by analyzing shopper behaviors and attitudes. This year’s report reveals a deep shift in shopping and important mealtime distinctions while providing updates on long and short-term trends.

“The dynamic process of how we in the US get our food continues to be shaped and reshaped by modern lifestyles, changing families, digital technologies and heightened awareness of the health and environmental consequences of food,” FMI wrote in its report.

FMI says the relationship between shopping and eating is changing as Americans increasingly shop without planning, eat without shopping and devote their loyalty to products with stories.

In conjunction with the release, FMI and the Hartman Group developed a series webinars and resources related to the study.

More information can be found on the FMI website.

Jeremy Gerrard was Food Engineering's Digital/Online Editor. He is a graduate of Auburn University with a degree in journalism. His previous work experience includes years spent as a reporter with the Daily Local News out of Chester County, PA. In addition to writing feature articles for Food Engineering, Jeremy covered the Dry Processing, Field Reports and People and Industry news sections.

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