Ice cream manufacturer Ben & Jerry’s is stepping outside its comfort zone, cutting out the cow with the release of its latest line of vegan treats Wednesday.
A purveyor cleverly named and outrageously flavored ice creams, the Vermont-based company says it is embracing the change which came after recognizing there was significant consumer demand for dairy-free ice cream products—technically “frozen desserts.”
The certified vegan treats are produced using almond milk which the company says provided the best “blank canvas” for the brownies, caramel, nuts and chocolate it sources. The desserts will hit shelves in the next four to six weeks and will be available in two classic flavors—Chunky Monkey and Chocolate Fudge Brownie—as well as two new flavors, Coffee Caramel Fudge and PB & Cookies.
“Creating these new flavors with a non-dairy base composition that meets the high expectations of Ben & Jerry’s consumers was quite a challenge,” says Kirsten Schimoler, Ben & Jerry’s representative. “We wanted to bring the same fun with all of the creamy, funky, and chunky swirls plus the Ben & Jerry’s flavor excitement to our non-dairy fans and we nailed it!”
The company first announced plans it was pursuing non-dairy products last year in part after a Change.org petition garnered more than 28,000 signatures asking the company to look into lactose-free and vegan options.