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Packaging

Robotics

Kellogg’s goes to school

Cereal brand installs robots through a pilot program with DoorDash

Kellogg’s goes to school
Photo courtesy of Kellogg
June 4, 2021

With such iconic cereals and mascots as Tony the Tiger (Frosted Flakes) and Fruit Loops (Tucan Sam), Kellogg has made a niche in the cereal market. Now, it takes a whole new stance on getting out a bowl and spoon for that perfect cereal—and milk—pour.

Kellogs has partnered with DoorDash-owned Chowbotics to launch a new cereal-mixing robot at the University of Wisconsin-Madison and Florida State University. The “Bowl Bot” is a vending machine-type experience for one of the simplest breakfast foods, and charges anywhere from $2.99 to $6.50 for the privilege.

Customers use a touchscreen to select dairy bases (milk or yogurt), combinations of cereals and granolas, and toppings like fresh fruit or cocoa nibs. Kellogg’s also offers custom pre-designed combinations of cereals at a higher price, such as the Hawaii 5-0 (Frosted Mini-Wheats, Bear Naked Fit Triple Berry Granola, pineapple, coconut and mango); Valentine’s Day Vibes (Special K Red Berries Cereal, cocoa nibs, blueberries, strawberries and whole milk); and About Last Night (Kellogg’s Frosted Flakes, Kellogg’s Froot Loops, Kellogg’s Krave Chocolate, chocolate drops, banana chips and espresso syrup).

 

KEYWORDS: cereal brands robotics

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