The company says it will switch to colors derived from natural sources, including fruit and vegetable juices, as well as other plant-based ingredients.
The acquisition includes the manufacturing, marketing and distribution of WK Kellogg Co's portfolio of breakfast cereals across the United States, Canada and the Caribbean.
As the number of consumers prioritizing protein continues to rise, General Mills is expanding its offerings with the aim to meet people where they are.
The company has launched a multi-brand marketing campaign with promotional and collectible products for the cereal brands Frosted Flakes, Froot Loops, Rice Krispies and Corn Flakes.
The names will go into effect in connection with the spinoff of the North American cereal business, which Kellogg Company intends to complete by the end of 2023.
Kellogg Company announced a $2 million, five-year program that will partner with Lower Mississippi River Basin rice farmers to reduce their climate impact, ensuring benefits to people and planet are "ingrained" in our foods.