For the first time in nearly a decade – Frute Brute Monster Cereal is back.

Kellogg Company announced a $2 million, five-year program that will partner with Lower Mississippi River Basin rice farmers to reduce their climate impact, ensuring benefits to people and planet are "ingrained" in our foods.

Kellogg's announced that employees have ratified the tentative agreement for a master contract at four U.S. cereal plants in Battle Creek, Michigan; Omaha, Nebraska; Lancaster, Pennsylvania; and Memphis, Tennessee. The contract covers approximately 1,400 BCTGM union-represented employees (Bakery, Confectionary, Tobacco Workers and Grain Millers) who will return to work on December 27. 

The cereal brand has just installed cereal-dispensing robots through its’ DoorDash pilot program.