Post Consumer Brands, LLC is ceasing production of Honeycomb cereal, peanut butter and some granola at its plant in Battle Creek, Michigan, resulting in 71 layoffs.

The company, which filed a WARN Act notice with the state on Oct. 31, said the layoffs were to occur during a two-week period starting Jan. 8. Nearly half the affected employees have the title production support.

Post Consumer Brands generated net sales of $4.02 billion in 2025, down 2.1% from the year prior. Segment profit was $493.9 million, a decrease of 8.7%. 

In the fourth quarter of fiscal year 2025, Post Consumer Brands earned $1.16 billion, representing a 10% increase from the same period in 2024. 8th Avenue, Post Holdings’ recent acquisition, represented $242.7 million in net sales.

Excluding 8th Avenue, Post Consumer Brands’ volumes decreased 11.5%. Cereal and granola volumes decreased 8.1%, driven by category declines and the lapping of elevated promotional activity in the prior year period. Segment profit was $102.8 million, a decrease of 26.7%.