General Mills Debuts Monster Cereals in LTO KAWS-Designed Boxes
Image courtesy of Business Wire
General Mills’ beloved Franken Berry, Count Chocula, Boo-Berry and—for the first time in nearly a decade—Frute Brute Monster Cereals are back with the limited-edition release of four KAWS-designed boxes.
Inspired by classic horror film characters, the Monster Cereals have been fan favorites for more than half a century and this year renowned American artist and monster enthusiast KAWS was inspired by the vintage styling of the original boxes. In addition to the individual box designs, KAWS has also designed corresponding collectible cereal prizes of each character, which are available as a set of four via an on-pack sweepstakes.
KAWS engages audiences beyond the museums and galleries in which he regularly exhibits. His prolific body of work straddles the worlds of art and design to include paintings, murals, graphic and product design, street art, and large-scale sculptures.
“It’s been a thrill to collaborate with General Mills and Monster Cereals,” says KAWS. “I’ve been a big fan of the cereals since I was a kid. Even now, I love the original box designs and the creativity and imagination they invoke.”
This year’s seasonal monster debut is also marked by the return of Frute Brute, which joins the other monsters on shelves with its first appearance since 2013, as well as other spooky surprises to come later this fall. Frute Brute is known for its “howlin’-good taste of fruit” and is considered by many collectors to be the most sought-after vintage cereal, in part due to its appearances across various blockbuster movies in the 1990s.
“Our Monster Cereals are some of our most iconic, and while we know fans are always excited to see them, we want to be sure that we’re able to offer something new and different with each release,” says Mindy Murray, senior marketing communications manager at General Mills. “KAWS’s love for these characters made him the perfect partner to bring them to life and offer multiple ways to celebrate this season. We can’t wait for fans to find each box and experience the latest versions for themselves.”
Franken Berry, Count Chocula, Boo-Berry and Frute Brute Monster Cereals boxes are available now at retailers nationwide. Each Monster Cereals box comes with a unique code on the back that fans can enter for a chance to win a set of the highly coveted KAWS-designed collectible prizes.
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