“Starting the day off with additional protein can help our consumers meet their nutritional needs —especially with a reliable and delicious option from a brand they already know and love,” says Emilie Knox, vice president and business unit director, Morning Foods at General Mills. “As protein continues to be an important priority for people of all ages, we specifically created Cheerios Protein with families in mind. We wanted it to taste great and to preserve the iconic Cheerios shape, but with a good source of protein, all in a convenient cereal we know everyone at the breakfast table will love – turning all mornings into good mornings.”

Available in two flavors – Cinnamon and Strawberry – Cheerios Protein is made for those looking for an accessible breakfast option that delivers 8 grams of protein per serving.

Cheerios Protein will be available at retailers nationwide later this month for a suggested retail price of $5.39 (large) and $5.69 (family size).