Impossible Foods Appoints First Chief Demand Officer

Sherene Jagla. Image courtesy of Impossible Foods via Business Wire

California-based Impossible Foods announced that it has hired Sherene Jagla as its first chief demand officer. Jagla will join the food and climate company this month to bring its sales, marketing, insights and product development teams into one integrated function under her leadership as it prepares for its next phase of growth.

Named one of the Top Women in Grocery by Progressive Grocer, Jagla joins Impossible with more than 25 years of sales, marketing and general management experience at Fortune 500 companies across the CPG and food and beverage industries. Most recently, Jagla served as the senior vice president and general manager at Newell Brands, where she was responsible for a $2 billion business across 50 brands in 18 categories. There, she set the strategic direction for the brand’s top customer partnership and created a framework for collaborative growth that combined seven independent operating companies into one scaled organization.

“Our next phase of growth requires tight integration across teams and disciplines, and Sherene knows how to do that and build organizations that scale,” says Peter McGuinness, president and CEO of Impossible Foods. “She’s transformed complex organizations into high-performing businesses, and she has a deep understanding of the food and CPG space. I’ve no doubt her leadership will help transform Impossible into a household name.”