Wells’ Dairy required more robust data capture than that offered by traditional paper recording, plus the ability to capture information at the point of invention for the establishment and defense of potential intellectual property.

Wells’ Dairy, established in 1913, is probably the largest family owned and managed dairy processor in the United States. Owner of the Blue Bunny brand, Wells’ Dairy manufactures and sells ice creams and frozen food products throughout the United States.

Wells’ Dairy required more robust data capture than that offered by traditional paper recording, plus the ability to capture information at the point of invention for the establishment and defense of potential intellectual property (IP). Furthermore, the digitization of information within the research and development functions at Wells’ Dairy had to support its QA (quality assurance) activities.

Deployment of E-WorkBook Suite from IDBS at Wells’ Dairy has enabled the capture, analysis and reporting of data across the R&D function. As a result of the software’s broad range of workflows and user roles, the system is very easy to use and has a high level of user adoption. It also allows the application to be used across culinary arts, manufacturing, materials planning and collating consumer feedback.

According to John Kennedy II, Wells’ Dairy culinologist, “E-WorkBook Suite was chosen over rival applications primarily because it is easy to use. We were particularly impressed with the ability to consolidate information by simply using drag and drop functionality.” This has led to E-WorkBook being adopted throughout the organization, from research through to manufacturing. “In addition, the clear audit trials and traceability available with E-WorkBook secure data and prevent experiments and tests being repeated,” Kennedy states.

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